GMA News and Public Affairs’ Eleksyon 2022 digital campaign ‘Dapat Totoo’ proudly represented the Philippines in front of the world’s news publishers, winning “Best in Audience Engagement” at the World Association of News Publishers, Digital Media Awards Worldwide 2022 held last September 29 in Zaragoza, Spain. GMA is the first Filipino Network to win in the said event.

The ‘Dapat Totoo’ campaign was designed to educate and engage readers—especially the youth—on multiple online platforms in support of the Network’s biggest and most comprehensive ‘Eleksyon 2022’ coverage.

“GMA Network continues to be committed to delivering Serbisyong Totoo to Filipino viewers, from television to digital media. Our social media teams work hard to figure out ways to inform and engage Filipino audiences on whatever platform or device they may prefer,” GMA Network Consultant for News and Public Affairs Marissa L. Flores said.

Accepting the award on behalf of GMA News and Public Affairs was Head of Social Media for News Justin Joyas.

Organized by the World Association of News Publishers, the Digital Media Awards Worldwide recognize news publishers who have delivered unique and original digital media projects.

The ‘Dapat Totoo’ campaign joined entries chosen from six regions namely Africa, Asia, Europe, Latin America, North America and South Asia. Entries were first evaluated by local juries and later on examined by a different set of juries where the best of each category were selected for the Digital Media Awards.

The winners were announced during the World News Media Congress 2022.

The ‘Dapat Totoo’ campaign is also shortlisted for the Asian Digital Media Awards. Winners will be announced this November.