PERSONAL Collection (PC), a proudly Filipino-owned direct selling company, has been honored with the Philippines’ Best Employer Brand Award 2025 at the 20th Employer Branding Awards.

This milestone recognizes PC’s unwavering commitment to building meaningful employee experiences that balance the needs of both the organization and its people.

The award celebrates the company’s mission of bringing the Great Life to everyone by creating a workplace where everyone feels supported, included, and empowered.

Through the years, PC has been dedicated to implementing initiatives that focus on employee health and well-being. These include extending health benefits and group life insurance to employees’ life partners, regardless of gender. PC recently launched the Great Life Employee Experience (GLEE) — a digital platform designed to simplify internal processes and enhance efficiency. With an integrated AI-powered chatbot, GLEE empowers employees to access real-time support and essential resources anytime, ensuring they have what they need, when they need it.

The Philippines’ Best Employer Brand Awards, given by the Employer Branding Institute, recognizes brands that effectively use marketing and communication strategies in Human Resources Development, honoring those that champion talent management, employee engagement, benefits, diversity and inclusion, overall wellness of employees, women empowerment, and CSR initiatives—areas where PC continues to lead.

“This recognition affirms our unwavering dedication to creating people-first experiences that are meaningful, sustainable, and deeply rooted in malasakit. At Personal Collection, we are committed to nurturing a workplace where every employee feels valued, supported, and inspired to grow—because that’s how we build not just careers, but Great Lives,” said Jun Evangelista, PC’s Chairman.