La Vida Lena

ABS-CBN teleseryes make strides in Africa and Myanmar

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ABS-CBN continues its global march in 2022 with more of its popular programs reaching foreign audiences, including Bagong Umaga (New Beginnings) and Asintado in African territories and La Vida Lena (Maya Galeisar) and Huwag Kang Mangamba (Sann Kyae Thaww Kan Kyamar) in Myanmar.

Bagong Umaga, known internationally as New Beginnings, is the latest ABS-CBN show airing in over 41 African countries, including Kenya, Ghana and Madagascar via the StarTimes channel.

Heaven Peralejo, Tony Labrusca, Barbie Imperial, Michelle Vito, Yves Flores and Kiko Estrada star in the show that chronicles the struggles of six strong-willed individuals with love and family.

Also making waves in the African French-speaking region is the action-drama series Asintado starring Julia Montes, Shaina Magdayao, Aljur Abrenica and Paulo Avelino, which revolves around the opposite lives of siblings Juliana (Montes) and Samantha (Magdayao) after being separated at a young age.

Following positive reviews and good ratings in La Réunion via ART for its French-dubbed version, the show also began airing in one of Ivory Coast’s best-known French language channels, RTI 2.

More Kapamilya shows are also being aired in Myanmar, with its primetime series La Vida Lena (Burmese title Maya Galeisar) premiering last January 31 on Fortune TV — in time for its finale week in the Philippines.

Starring Erich Gonzales, JC de Vera, Kit Thompson, Carlo Aquino, Sofia Andres, Agot Isidro, Janice de Belen and Raymond Bagatsing, La Vida Lena follows the story of Magda/Lena (Gonzales), a scarred woman up for vengeance as she seeks revenge against a prominent clan who have wronged her family.

Meanwhile, the hit inspirational series Huwag Kang Mangamba (Burmese title Sann Kyae Thaww Kan Kyamar) made its final run on Fortune TV after debuting in November 2021.

Headlined by Gold Squad members Andrea Brillantes, Francine Diaz, Kyle Echarri and Seth Fedelin, the show highlights the mission of four teenagers intertwined by fate to restore faith in God to the residents of a small town named Hermoso.

Aside from African and Asian countries, the programs of ABS-CBN, the Philippines’ leading content provider, have also made waves in different parts of the world, including Latin America where the 2015 version of Pangako sa ‘Yo aired in Ecuador, Peru and Dominican Republic; and Turkey with their foreign adaptation of Hanggang Saan, among many others. Ni Ian Farinas